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Registration Forms, Yes or No? Survey Says…
People don’t like filling out forms. But we’ll do it if we have to. Or if we think the reward is worth the trouble of filling out the form. Registration forms are important tools for content marketers...
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A Glorious Time To Be An HR Marketer
Gene Marks recently presented a popular and provocative article on Forbes titled, “Why It’s A ‘Glorious Time’ To Be In HR” in which he wrote: “There has been a quiet explosion of cloud based HR...
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Are You “Aware” of Social Media’s Real Marketing Value?
One of the best and simplest definitions for AIDA can be found on Wikipedia—“AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer...
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That’s No Abstraction, That’s The Buyer!
There are as many ways to look at a survey as there are to view clouds in the sky, and just as many conclusions to be drawn from what you see. We’ve certainly spent a great deal of time looking at our...
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Listening to Social Media with HRmarketer Software: Three Tips to Boost...
The following is a guest post from Brent Skinner, marketing manager at Ceridian. Few vehicles provide a better test bed for your social media engagement than a conference hashtag does. You want your...
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8 Tips for Targeting via Social Media
Here’s HOW to target, and here’s WHO to target. That was the other working title for this post. But in the end, we stuck with “8 Tips for Targeting via Social Media” because that’s how we originally...
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#HRTechConf: Redefining Engagement By Quantifying The Lurkers
Let’s cut right to the chase. If you don’t believe in Social ROI when it comes to an event like the HR Technology® Conference, we’re going to disabuse you of that notion. Right here, right now. And if...
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Twitter: My Most Valuable B2B Social Channel. #IMHO
Twitter released its earnings this week and its stock got hammered in spite of impressive user growth — 284 million users now log into the service at least once a month! (Twitter defines an...
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Are Newswires Still Relevant?
I’ve worked in marketing and PR a long time. How long? I remember having to fax press releases! So I know what I’m talking about when I tell you there have been a lot of changes in how we communicate...
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Most Mentioned Twitter IDs At HR Conferences
In a previous post we listed the top 10 conferences in the HR (and related) space that generated the most Twitter engagement. This post provides a ranking of the Most Mentioned Twitter IDs across all...
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